Ana is an experienced Product Leader, coach, and founder of Productwize, dedicated to helping teams and founders build products that matter. With over a decade of expertise in product management, agile leadership, and product strategy, Ana has trained and mentored dozens of product managers and guided organizations in becoming truly product-led. She is combining practical experience with proven methodologies to create engaging, hands-on workshops that drive alignment, clarity, and impact. Ana brings a supportive yet challenging approach, ensuring participants leave with actionable insights and confidence to apply them.

Workshop at RSG Belgrade 2025

Title: Buying a Feature technique to help aligning the stakeholders

Buying a Feature, part of Luke Hohmann’s Innovation Games® toolkit, transforms product prioritization into a hands-on, interactive, and collaborative experience. Participants receive a fixed amount of “play money” to purchase the features they believe deliver the most value. Some features can be bought individually, while others require pooling resources—sparking discussion, negotiation, and alignment across stakeholders.

Traditional prioritization often happens in isolation: product managers make lists, stakeholders push agendas, and teams struggle to align. Buying a Feature flips the script, creating a transparent and engaging process where everyone experiences the trade-offs and sees the power of collaboration in decision-making.

Key Outcomes

• Shared Priorities: Gain a clear picture of which features matter most, with collective buy-in.
• Alignment Across Stakeholders: Identify overlapping interests and necessary trade-offs.
• Deeper Understanding of Value: Understand the perceived value of features from user, business, and technical perspectives.
• Informed Product Roadmap: Collect consensus-backed input to guide data-driven product planning.
• Engaged Participants: Enjoy a game-based format that fosters fun, openness, and active involvement.