Predrag Rajković
Predrag Rajković is an experienced digital professional and Agile practitioner. He is trying to help companies and people to become more successful. He is an Agile Coach helping organizations in their transformation to becoming more Agile.
He has extensive experience as Product Manager with a history of working in telecommunications and IT industry. Also, he successfully managed dislocated teams operating in different markets. Furthermore, he is skilled in introducing Scrum and SAFe in corporate environment. Above that, he is also strong marketing professional with a MSc focused in E-commerce.
Predrag Rajković is certified facilitator of the Design Sprint framework. Therefore, he helps teams discover problem that needs to be solved for users, propose solution, create prototype, and validate the solution with end-users.
He strongly believes in Agile approach as a key factor for success in digital arena. Therefore he is evangelist (although sometimes it seems Sisyphean) of Agile practices in a corporate environment.
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Speaking session on MAIN stage
Topic: Product Discovery of Physical Products: Is It as Important as with Digital?
Description: With a wealth of experience in product management for both digital and physical products, the speaker brings a unique perspective to the challenges and opportunities of product discovery. Having worked extensively with leading companies across various industries, the speaker has hands-on expertise with the latest product discovery techniques and a deep understanding of their application in real-world scenarios. This speech will provide comprehensive insights into the slight differences of product discovery across both digital and physical domains.
The presentation will address several key questions:
- What is product discovery, and why is it crucial in business?
- How is product discovery applied to physical products, and what is its significance in that context?
- Why is product discovery more commonly associated with digital products than with physical ones?
Drawing on real-life case studies and personal experience, the speaker will examine discovery techniques used in developing a physical product and compare them with those commonly employed for digital products. Techniques such as user interviews, prototype testing, first batch-small batch approaches, and expert interviews will be discussed, highlighting the speaker’s practical experience and insights.
Finally, the speech will explore additional techniques that could be particularly valuable for physical products and discuss how product discovery can become a more regular and effective part of product management strategies for companies dealing with physical goods.
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Workshop on BLUE stage
Topic: TBA
Description: TBA
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