If you joined us for this session, you saw firsthand why Buying a Feature remains one of the most transformative tools in Luke Hohmann’s Innovation Games® toolkit. Instead of prioritization happening behind closed doors, this workshop turned it into a shared, hands-on experience.

Participants stepped into a dynamic marketplace, each receiving a fixed amount of “play money” to invest in the features they believed would deliver the most value. Some features were affordable individually, while others required pooling resources – prompting lively conversations, negotiations, and meaningful alignment across different stakeholders.

What became immediately clear is how different this feels from traditional prioritization. No more isolated decision-making. No hidden agendas. No endless debates based on opinions instead of outcomes.