In this session from the Regional Scrum Gathering Belgrade 2024, Agile Coach and product expert Predrag Rajković explores the often-overlooked area of product discovery for physical products. Drawing on his experience in both digital and physical product management, he delves into the unique challenges, techniques, and strategies required for effective discovery processes in physical goods. Moreover, he highlights the key differences between the two domains, providing valuable insights along the way.

What you’ll learn in this video:

• First, the importance of product discovery and its impact on business success.
• Next, how discovery methods differ between physical and digital products.
• Then, why product discovery is often linked to digital, but not physical products.

Using real-life examples and case studies, Predrag explains methods such as user interviews, prototype testing, and small-batch approaches. He then compares these techniques in both digital and physical contexts. Furthermore, he highlights specialized methods specifically for physical products. In addition, he offers valuable tips for seamlessly integrating discovery into product management strategies across various industries.

Discover more about Predrag Rajković here.

Watch this session for actionable insights and practical tips on enhancing product discovery for physical products, straight from #RSGBelgrade2024!