A few years ago, companies were mainly customer-centric. Times and business objectives have changed, and organizations are now becoming also employee-centric because they’ve recognized that the employee experience directly affects their business outcomes. How productive, effective, and engaged people are at work directly affects everything from workplace culture to profit to growth.

It is shown by studies that the organizations that invest the most in the employee experience are then more likely to be rated as the best places to work, led on innovation, and achieve great customer satisfaction. Great employee experience translates into great business results and that is why organizations need to keep their employees happy, connected, engaged, and safe, both physically and virtually.

What is employee experience?

From the moment someone looks at your job ad, to the moment they leave your company, everything that worker learns, does, sees, and feels contributes to their employee experience. The company’s physical workspace, culture, and technology are all important components of the employee experience, aka EX.

How to improve the employee experience?

As a new fire travels along their employee journey to their eventual exit from the organization, there are a few things that will shape their employee experience.

Culture – it is the vibe that you feel when you come into work – it can motivate or stifle, energize or drain, empower or discourage their employees. It is a mixture of leadership style and organizational structure, sense of purpose, and the mixture of personalities who work with you.

Technology – invest in suitable tools for the employee to get their work done efficiently, with future developments in mind. The technology landscape is so vast, that it’s easier than ever to give employees what they need to maximize their efficiency and make them more confident in their roles.

Workspace – Employees who are happy in their work environment will concentrate better, have improved well-being, and will be more productive. And the physical workplace is not necessarily always in the office: autonomy to work from home or in multiple workspaces can also contribute to a positive employee experience.

Feedback – Organisations should invite regular input from employees to measure satisfaction and ensure healthy employee engagement. Learn about what your employees are doing every day and try new ways to simplify work and improve productivity and performance.

Anytime you make a strategic decision inside of your company run it through these three things: how it is going to impact how your employees feel, how it is going to impact the resources they have access to do their jobs, and how it is going to impact the space in which they work.

5 critical areas impacted by the employee experience

Employee engagement and employee satisfaction

How engaged and satisfied employees are is directly affected by the employee experience. When employees have work experience that works well for them, their workflows are more streamlined and they can do their jobs more easily and effectively. Those with a positive employee experience are also more motivated to engage with their work, their team, and their organization as a whole. That can take the form of putting in extra effort on the job, staying up to date with company news, and/or seeking out better processes or ways of working.

This is why many employers and HR departments keep an eye on their employee engagement metrics.

Talent recruitment

Today’s candidates aren’t just looking for lucrative jobs, but for meaningful work. As potential employers vet them, they too are vetting companies. Beyond company review sites like Glassdoor and anonymous workplace discussion apps, it’s common for prospective employees to scrutinize benefits, sustainability practices, and diversity, equity, and inclusion policies during the hiring process.

A positive employee experience and strong shared culture can create employee advocates across all these categories and platforms, attracting more candidates and giving companies more access to top talent.

Employee retention

Just as employee performance is judged from day one, employees are also evaluating their new company from the start of the onboarding process. Companies that are slow to grant access to the necessary systems, servers, tools, and information their people need for work is reducing productivity and creating a negative impression from the start. Some studies have shown that as many as 40% of newly recruited employees leave their jobs within 6 months—something that makes the HR employee experience more challenging.

The Harvard Business Review has identified common reasons why people leave, including better opportunities for career development, culture challenges, salaries, job shifts, and supervisor relationships. All of these are facets of the employee experience.

Customer experience

The correlation between employee experience and customer experience (CX) is undeniable. According to Gallup, companies with highly engaged workforces outperform their competitors by 147% in earnings per share. Research from Glassdoor also supports this correlation, with the company stating that “on average, a 1-point increase in Glassdoor company rating is associated with a 1.3-point increase in customer satisfaction. Even marketing industry experts recommend that if brands want to improve their customer experience, they start by making improvements to their employee experience.

Profitability

When it comes to linking employee experience with business impact, the numbers don’t lie. Studies from an array of industry-leading consultancies, institutions, and companies show clear links between EX, profitability, and business success:

If you want a thriving workforce, successful business, and happy customers, you need to start with your employees. How you treat them will have a knock-on effect that ripples throughout your company. It’s time to examine your employee experience and, where necessary, get started on making positive changes. Today.

The best place where you can here more about Employee Experience is our Agility in HR Workshop.